Defining Search Technology [1]: \"Google...

Defining Search Technology: "Google is working toward providing a deeper, fresher, and more personalized index. "The future will be about features and more about the overall usefulness of an engine," said Cutts. "We believe users want relevancy, but they also want quick, clean results with proven integrity," he added. When asked about XML, Cutts replied, "Not any time soon. The main benefit of HTML is that anyone can write it. That's part of why the Web had such meteoric growth. XML is great for machine-to-machine communication, but it's much more difficult for a person to produce by hand." During the coming year, Google hopes to increase its lead across the board. "We'll be introducing new ways to search. We don't want to give away any secrets, but Google will provide many helpful surprises in 2002," volunteered Cutts. I understand the company's focus will be on search and the user experience. "