\"The Google effect\" reduces need...

"The Google effect" reduces need for many domains. Dan Gilmore argues that Google has reduced the need for top level domains. If everyone looking for a specific webpage just used Google, we could all have whatever urls we had.  We wouldn't all need top level domains, he postulates. "With the rise of search tools that unerringly bring you to the page you want, the need for a highly specific domain name -- one that a casual Web user would be able to guess -- has practically disappeared."