\"Whether or not people even...

"Whether or not people even know what a weblog is, blogs are already having a massive impact on the lives of almost all web users. This is due to a quirk in the way the world's most popular search engine works. Unbeknownst to most, weblogs have a significant impact on Google search results. With over "150 million search queries per day", that means that weblogs are influencing over a billion Google searches a week." from Google Loves Blogs