Boo! And the 100 Other...

Boo! And the 100 Other Dumbest Moments in e-Business History: "E-business consultancy MarchFirst launches a national branding campaign in June 2000. The campaign's main goal, executives say, is not to bring in new business, but to enable them to recruit employees. Price tag: $50 million. The company has since laid off 2,100 employees."