How Little Links can Make...

How Little Links can Make a Big Difference: "Anyone who has ever blogged can tell you why: it's a lot easier to blog a quick link than it is to come up with your own content! When you come across an interesting link during your surfing, just stick the link in a blog window, snippet out a quote, and (if you're up for it) add a quick comment. It may only take you a minute... but if your visitors check out the article, then they could up to half an hour of reading out of it. Compare this to a personal blog about your life - it can take half an hour to write, but your readers only get a minute of reading out of it. With such brutal time-economics working against personal blogs, the majority of blog posts are made up of the familiar link + quote + comment."