Using Blogs in Business [1]:...

Using Blogs in Business: "There is great potential for business weblog use, from project-based team weblogs to the constant churn of content through a weblog on a corporate site. This chapter shows you different ways you can use weblogs in your business, and also examines the benefits of doing so. At the end of this chapter, a tutorial steps you through the process of creating a topic-specific business weblog."