A Web Outfit with Socks...

A Web Outfit with Socks Appeal: "Everybody talks about focus, but few companies practice it with as much zeal as Blacksocks, an e-commerce outfit based in Neuchâtel, Switzerland. Blacksocks sells black socks. That's it. Nothing else. Don't ask for red socks or green socks. There aren't any in its inventory -- though, in a major strategic departure, the Web site plans to launch a line of white socks in August."