Building Badly and Still Selling...

Building Badly and Still Selling: "Finally, and most interestingly, in a study appearing in The Economist about persuasion, 'Students, posing as beggars, asked people for 'small change' and got something 44 percent of the time; they asked for a specific single-coin amount, like a quarter, and got it 64 percent of the time; they asked for arbitrary amounts like 37 cents, and got what they asked for 75 percent of the time. 'The more precise and unusual the request, the less people were able to resist it.'"