Mark Pilgrim [1]: \"There's money...

Mark Pilgrim: "There's money to be made from blogging, but indirectly—getting leads for paying gigs (Algorhythm), expanding your professional skill set (Dive Into Python), and finding entirely new opportunities through networking (Building Accessible Websites). But direct sponsorship? Dorothea nails it: sponsorship of content inevitably ends in tears, because it requires the content producer to be incorruptible."