Design Really Matters [1]: \"If...

Design Really Matters: "If you look at what really makes the difference for consumers online, you'll learn credibility is what matters. The Net has a big credibility and trust problem. According to Consumer Internet Barometer, consumers' trust in the Internet has been decreasing. It was never too hot in the first place. Over the past year, the trust measurement never topped 30 percent of users. Surprisingly, there's a big gap between trust and satisfaction. Measures for the latter have hovered steadily around 40 percent."