It's All About the Brand...

It's All About the Brand: "It's no coincidence that during the late 1980s and early 1990s it was a marketing executive from Pepsi, John Sculley, who grew Apple into the biggest single computer company in the world, with $11 billion in annual sales. Sculley marketed Apple like crazy, boosting the advertising budget from $15 million to $100 million. 'People talk about technology, but Apple was a marketing company,' Sculley told the Guardian newspaper in 1997. 'It was the marketing company of the decade.'"