Best damn web design quote...

Best damn web design quote ever:

The fact is that most people do not use the web for visual stimulation. People use the web to buy things, find information, make contacts, and what they notice is whether they can successfully buy things, find information, and make contacts. They do not notice the well-thought-out tag line or the expensive logo -they're just window dressing, just frosting on the cake. In fact, all the fussing we designers do to draw attention to our work often winds up just getting in the way. -- Sarah Horton