Diversity is Power

Jakob Nielsen: "Small sites have two huge advantages over big sites: there are many more of them and they are more specialized and thus more targeted. Small sites speak directly to the specific needs and interests of a committed user community, and thus have much higher value per page view. A site on growing blueberries can be a must-read service for people who farm them, and thus of immense value as a place to promote blueberry-farming equipment."