Google Confidential Information

I've been experimenting with Google AdSense and closely watching the conversation about it across the blogosphere. As much as I'd like to share my thoughts, I'm restricted by Google AdSense Standard Terms and Conditions. Specifically:

8. Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: (a) all Google software, technology, technical specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google; and (c) any other information designated in writing as "Confidential" or an equivalent designation or disclosed in a manner in which the recipient of such information should have reasonably understood under the circumstances that the disclosure should be treated as confidential, whether or not the specific word or mark "confidential" is used. It does not include information that has become publicly known through no breach by You or Google, or information that has been (i) independently developed without access to Google Confidential Information, as evidenced in writing; (ii) rightfully received by You from a third party; or (iii) required to be disclosed by law or by a governmental authority.
I wonder if those sharing their click-through rates are aware of their violations? The bigger question, of course, is why does Google demand this of AdSense publishers.

Tagged: Old
Posted: June 25, 2003