Authenticity and Authority: Today in Content Marketing

Authenticity and authority: what they look like today.

Awesome read: GE Reports’ Tomas Kellner reveals how he built the world’s best brand mag.

Awesome tips: Facebook’s VP of Growth gives you tips on growing your product.

Good news all around: New rules governing drone journalism are on the way.

Hashtags: How they work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr.

How to: How to speak to CEOs when you're not one.

How to: how to tie your content marketing to revenue.

Hungry? Why do stories matter? That’s like asking why you should eat.

Infographic of the day: video marketing trends for 2015.

Interesting read: how a nonprofit became a content phenomenon.

Interview: how Bernadette Jiwa writes.

Seth Godin says, and we should listen: ‘you need editors, not brand managers' marketing legend seth godin on the future of branded content.

So true: What ad buyers still don’t get about sponsored content.

The value of story: we don't buy things the story of telling.