Tourism Trends: Women Travelers

Based on statistics by the Travel Industry Association of America, the average adventure traveler is not a young male in his mid- to late-twenties, but a 47-year old woman. Women overall are dominating the travel industry. Women ranging in age from 20 to 70 years old compromise 75 percent of people taking nature, adventure, or cultural-related trips. Tourism experts agree that women are promoting substantial growth in the industry by making 80 percent of the travel decisions. According to Harvard Business Review, by making most of the travel decisions, women hold $15 trillion in spending power. (source)