What children in Scotland's cities don't know about country life: "30% of the children in the study weren't sure that eggs came from chickens."

Happy May Day!

Google to Power AOL Searches! "America Online, Inc., the world's leading interactive services company, and Google Inc., developer of the industry-leading Google search engine, today announced a multi-year agreement that will make Google's popular search technology and targeted paid listings available on America Online brands."

12 Myths About AOL: "America Online is, for now at least, just another premium subscriber service provided by AOL. The real growth engine for this company, for now, is its cable division."

Online Newspapers Top Local News Source On Web: "This just in: Web surfers looking for local news on the Internet are most likely to visit online newspapers, beating out Yahoo, local television sites and America Online...."

Marketing When You Are a Small Company: "Let's start with a definition. Marketing is the creation of demand for a product or service. Sales is the execution of strategies that fulfill demand. For example, you send out a bulk email about your product to a targeted list. That's marketing -- you are creating demand. When fifty replies come back that need to be individually answered, that's sales. When you follow up on those fifty replies three weeks later to see if you can answer additional questions then you have a good sales program."

What Blogging Archetype Are You Most Like? "Every blogger is different. From personal diaries to funny links to incisive political commentary and everything in between, bloggers are an amazing bunch. Yet, as in any community, some have emerged as leaders - trusted authorities whose voice (and reciprocal links) demand respect and ass kissing."

Using Google to Calculate Web Decay: "By plotting the number of results at 3,6, and 12 months for a series of phrases, this study claims to have uncovered a corresponding 60-70-80 percent decay rate. Essentially, 60% of the web changes every 3 months."

How Kids Snap Their World: "More than 500 children in 43 countries are taking pictures to capture the worlds they live in. It's a new project conceived by a young Berlin man who wants to create a global dialogue."

Bill Clinton on CBS: "Clinton is said to be a candidate to host his own show. Specifically, inside sources at CBS tell "Extra" that Clinton is being seriously considered to replace the retiring Bryant Gumbel."